Some in the hospitality industry are having the wrong conversation about AI. They keep asking, “How fast can we adopt it?” When the better question is, “Where does it actually belong?” Here is the hard truth: guests don’t care if you use AI. They don’t care if you have robots. They don’t care about your tech stack. They care about their needs being met. It’s that simple. If the room is clean, the bed is comfortable, and the service is seamless, you win. Whether that happens b

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